Resume.

Experience.

Designs and executes engaging, on-brand creative assets with a focus on motion design for Havenly Brand’s family of brands.
Develops creative campaigns for promotions, from concepting the creative direction to building all relevant marketing assets, including email, paid ads, video, and social media content.
Collaborates with cross-functional teams to ensure brand consistency across digital and print campaigns, leveraging visual systems and past campaign learnings.
Creates and edits video and static assets for digital marketing, supporting multi-channel campaigns and enhancing engagement.
Contributes fresh ideas during brainstorming sessions, helping shape creative strategies for integrated brand campaigns.

Designed and produced creative assets for digital and print channels, including trade show materials, web graphics, and social media content, for Patterson's four private label brands using Adobe Creative Suite.
Collaborated with copywriters and web developers to ensure all deliverables adhere to brand guidelines and maintain consistency across platforms.
Assisted the Art Director in executing the rebrand of a recently acquired brand, with a focus on developing and refining social media creative strategies.
Contributed to brand equity by actively participating in creative review sessions, ensuring alignment with brand vision and standards.
Managed, edited, and organized photo assets in collaboration with photographers, maintaining an efficient and accessible digital asset library.

Designed a wide range of brand collateral, including marketing emails, print materials, social media posts, and website content, ensuring alignment with brand guidelines and industry best practices using Adobe Creative Suite.
Partnered directly with the CEO to develop and execute an email marketing strategy, growing an audience of 50K subscribers and achieving an average open rate of 49%.
Collaborated with key stakeholders to create and manage content calendars for all of Kinder Beauty’s marketing channels, ensuring cohesive and timely messaging.
Worked closely with the Art Director to conceptualize and execute photoshoots, producing high-quality assets for marketing campaigns across multiple channels.
Assisted the Senior Manager of Content & Social Marketing in developing a social media calendar, engaging a community of over 100K followers with strategic content.
Contributed to the successful completion of cross-functional projects, ensuring alignment with timelines and budgets while supporting various departments.

Developed and executed an email marketing strategy that achieved an average open rate exceeding 40% and drove a nearly 10% growth in subscriber base.
Designed and produced brand-aligned marketing emails, managing all relevant assets, including photography and copy, to ensure consistency and engagement.
Collaborated with the CEO to establish comprehensive annual and monthly email marketing calendars, aligning campaigns with overarching business objectives.
Independently created and executed a variety of social media, email, and paid advertising campaigns, ensuring alignment with the marketing calendar and performance goals.
Supported the Digital Creative Specialist by providing additional design assets for social media and other digital marketing initiatives.