Resume.
Experience.
Havenly Brands
Brand Designer / Oct 2024 - Present
Junior Brand Designer / March 2024 - Oct 2024
Designed impactful graphics for Havenly Brands' portfolio, including 5 e-commerce furniture brands, driving an average of 55% year-over-year growth across all brands.
Developed and executed promotional campaigns, from concept to asset creation, generating $18.6 million in revenue during the Black Friday event.
Led creative review meetings, aligning with cross-functional teams on creative strategy and execution for all marketing channels.
Spearheaded design strategy and execution of monthly direct-mail campaigns, reaching 60K recipients and driving nearly $1 million in revenue in Q1 2025.
Supported team management by onboarding new hires and delegating creative tasks.
Graphic Designer • Contract
Patterson Companies / July 2023 - March 2024
Designed creative assets for digital and print channels, including web graphics and social media content, for Patterson's 4 private label brands.
Produced print materials for trade show distribution, reaching 75K+ attendees across multiple events.
Partnered with copywriters and developers to ensure cohesive brand messaging and visual consistency across platforms.
Assisted the Art Director in executing the rebrand of a recently acquired brand, with a focus on developing and refining social media creative strategies.
Owned the organization of photo assets, collaborating with photographers for an efficient content library of nearly 7K images.
Junior Brand Designer
Kinder Beauty / Jan 2023 - July 2023
Designed marketing emails, print materials, social media, and web content, ensuring brand consistency using Adobe Creative Suite.
Developed and executed an email strategy with the CEO, growing Kinder’s subscriber list to 50K with a 49% open rate.
Managed content calendars for Kinder Beauty’s marketing channels, ensuring cohesive messaging and consistent design.
Partnered with the Art Director to conceptualize and execute high-quality photoshoots for subscription box releases, speaking to an audience of 12K monthly subscribers.